How to use the Google Keyword Planner

google adwords

The Google Keyword Planner is an essential tool to use whether you are researching keyword ideas for ad campaigns, or simply for content development purposes for your website. The keyword planner will show you the searches being made on Google and give you a strong indicator of what the most popular search terms are, for your business […]

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Landing page best practices to convert browsers into customers..

Landing pages are critical for any promotion specific marketing – but in particular for paid marketing where a measured ROI is essential to your success . The purpose of a landing page is to provide a hyper-focused experience that is designed to accomplish the singular conversion goal of your marketing campaign. The reason why you […]

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Bing:18 things you need to know about SEO

Here’s  a list that Bing has released which should be taken into account when optimizing your websites. It gives an insight into what factors are important for ranking well in Bing searches: http://www.bing.com/community/site_blogs/b/webmaster/archive/2011/08/19/18-things-you-need-to-know-about-seo.aspx

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Major changes to how Google ranks site

Google have made major changes to how it ranks sites. Its overall aim is to  improve the rankings of high-quality Web sites in its search results, and to reduce the visibility of low-quality sites.  The use of  article writing sites  to improve your ranking is now  massively downgraded.  They are also  prioritizing the use of original content […]

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Google doesn’t use the keywords meta tag for ranking any longer

It came as a surprise to me, and to others I informed of this, to learn that Google no longer uses the meta tag Keywords to decide where yours site ranks. And even worse, it hasn’t used them for years. I’ve been reading a lot of experts in SEO, and not one mentioned this. Google […]

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Why is my website page missing from Google?

The following article will help you work  out why a page from you website  is not being picked up by Google. 1 Confirm the site is indexed with a Google site: command search – put this into google search page:   ‘site: beechillpark.com’ This article doesnt really deal with the issue of the full site not […]

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Paid ads are declining on Google

The effectiveness of paid ads on Google have rapidly declined. Even if you are paying for Adwords the number of people that will click on your ads is only 5 in 100. The top 2 or 3 paid listings that appear above the organic listings receive only 2 – 3% of the available clicks. The […]

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seo for dummies

According to recent seo experts I’ve been reading, optimising a site is simpler than you might expect. Google’s algorithm, which decides where you rank in the search engine,  is made up of three primary variables 1. Content (keywords, domain name, tags, etc.) 2. Links (inbound, outbound, authority, etc.) 3. Activity (traffic, RSS subscriptions, comments, updates, […]

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