Persuading your customers to take action

When writing the content of your site and persuading your customers of the need to trust you and to buy from you, here are some factors to take into account.

Otherwise known as copywriting, the author of this blog describes it as: ‘presenting a case that others find beneficial to agree with.’

The following  article explains some techniques that can make the case compelling:

Ten Timeless Persuasive Writing Techniques


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