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Landing page best practices to convert browsers into customers..

Landing pages are critical for any promotion specific marketing – but in particular for paid marketing where a measured ROI is essential to your success .

The purpose of a landing page is to provide a hyper-focused experience that is designed to accomplish the singular conversion goal of your marketing campaign.

The reason why you want to direct your paid traffic to a landing page vs. your homepage is that your homepage is often designed to be a generic entry point to your brand and business. It may contain references to many products or services – rendering the ability for a potential customer to find your intended conversion path more difficult.

Read more:

http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-best-practices/


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