Major changes to how Google ranks site

Google have made major changes to how it ranks sites. Its overall aim is to  improve the rankings of high-quality Web sites in its search results, and to reduce the visibility of low-quality sites.  The use of  article writing sites  to improve your ranking is now  massively downgraded.  They are also  prioritizing the use of original content […]

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Google doesn’t use the keywords meta tag for ranking any longer

It came as a surprise to me, and to others I informed of this, to learn that Google no longer uses the meta tag Keywords to decide where yours site ranks. And even worse, it hasn’t used them for years. I’ve been reading a lot of experts in SEO, and not one mentioned this. Google […]

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Persuading your customers to take action

When writing the content of your site and persuading your customers of the need to trust you and to buy from you, here are some factors to take into account. Otherwise known as copywriting, the author of this blog describes it as: ‘presenting a case that others find beneficial to agree with.’ The following  article […]

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Online Marketing – making it work for you

I’ve just started using classified ads etc. to try to get new clients and its actually proved to be more effective than my attempts at getting work on the freelancing sites such as Elance or oDesk. Having this website may have also helped my marketing  strategy I’d guess. I’m starting to believe that all the […]

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Why is my website page missing from Google?

The following article will help you work  out why a page from you website  is not being picked up by Google. 1 Confirm the site is indexed with a Google site: command search – put this into google search page:   ‘site: beechillpark.com’ This article doesnt really deal with the issue of the full site not […]

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Paid ads are declining on Google

The effectiveness of paid ads on Google have rapidly declined. Even if you are paying for Adwords the number of people that will click on your ads is only 5 in 100. The top 2 or 3 paid listings that appear above the organic listings receive only 2 – 3% of the available clicks. The […]

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seo for dummies

According to recent seo experts I’ve been reading, optimising a site is simpler than you might expect. Google’s algorithm, which decides where you rank in the search engine,  is made up of three primary variables 1. Content (keywords, domain name, tags, etc.) 2. Links (inbound, outbound, authority, etc.) 3. Activity (traffic, RSS subscriptions, comments, updates, […]

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What are the rules on ranking well in Google?

I’ve been researching  niche site development and I found this very detailed list of factors which affect your ranking in the Google search. The algorithm used by Google to rank sites is a well-kept secret, so this list has been compiled from what various search engine optimisation experts believe affects your ranking. You will learn […]

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Considerations when deciding on a Joomla template

I’m trying to decide on a Joomla template for my site and I came across this interesting article on how to decide on a template. This gives a good list of your options when choosing a template, including a good list of  recommended sites where you can get templates. Considerations on choosing a Joomla Template

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Create a Request for Proposal (RFP) for your website

If you are creating a website rfp or wanted to consider what you need from a new or exisiting website, here is link to a detailed list of issues to consider. It should help you focus in on what your goals are for your website by asking such questions as: Who is the audience for […]

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